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When the advertising media has been chosen and the media schedule stands, we strongly believe in booking the plan for the entire year. By this best possible positioning can be enabled, as well as the administration is being streamlined.Amendments or cancellations throughout the year are, of course, possible, provided the dead line for both bookings and cancellations has passed (typically 4 weeks prior publication).
Alternatively, we also have some clients, who ask for a short telephone conversation each month or quarter to discuss the media plan and book for the forthcoming period. This request, however, decreases more and more, since companies find it time consuming to go over the media plan several times per year.Since most of the features and exhibitions are knows a long time in advance, many companies use their booked advertising plans as a "default value", only discussing possible amendments if necessary.The advertising material as such can, of course, change throughout the year, without changing the booked schedule as such.
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